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Live CPM & CPC Crowdsourced Benchmarks

Report your CPM

Help fellow advertisers stop guessing, and build a community that has their back.

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How this data is calculated

What's measured and how

Benchmarks are crowdsourced from anonymous self-reports on this page (US only). For each filter combo we pull submissions from a 30-day rolling window. We compute the median and IQR (Q1/Q3), flag values outside median ± 1.5×IQR as outliers when there are enough points, persist that flag, then recompute the published number on the non-outlier set. The chart shows monthly medians for the trailing 6 months.

This benchmark is cross-checked against real spend data from Harmony's own advertiser base, so the crowdsourced number isn't operating without a reality check.

Live transparency stats

1 submissions received this month, 0 excluded as statistical outliers.

What this data does not tell you

  • Crowdsourced numbers are self-reported and unverified beyond statistical trimming.
  • Results are directional benchmarks, not spend-weighted averages.

Definitions

CPM
Cost per thousand impressions. Published benchmarks use the median of reported last-30-day figures (US).
CPC
Cost per click. Published benchmarks use the median of reported last-30-day figures.
Industry
High-level advertiser category (E-commerce, SaaS / Software, Finance, Healthcare, Education, Retail, Travel, Entertainment, B2B Services, Other).
Outlier
A submission outside median ± 1.5×IQR for CPM or CPC within the matched segment window.

Last updated / changelog

  • Aug 2026·Launched US crowdsourced benchmarks (last 30 days) with trailing 6-month CPM/CPC trends.

FAQ

Common questions about CPM, CPC, and live crowdsourced advertising benchmarks by platform and industry.

What is CPM?

CPM means cost per thousand impressions. It is what advertisers pay to show an ad one thousand times. On this page, people report their average CPM over the last 30 days, and we publish the median of those reports.

What is CPC?

CPC means cost per click. It is what advertisers pay each time someone clicks an ad. Like CPM, reporters share a 30-day average, and we publish the median.

Why is CPM different across platforms?

Inventory, auction dynamics, audience quality, creative formats, and advertiser competition all differ by publisher. LinkedIn and niche B2B inventory often price differently than broad social feeds, search, or CTV. That is why we break benchmarks out by platform instead of publishing one blended number.

How is this different from other CPM calculators?

Most calculators publish static annual averages. This page recomputes last-30-day medians from live crowdsourced submissions, with sample size, outlier counts, trailing 6-month charts, and monthly platform and industry tables.

Why median instead of average?

Without spend weighting, a mean would over-represent extreme campaigns. The median is a more stable directional benchmark for comparing platforms and industries.

Is this data US-only?

Yes. Live CPM and CPC crowdsourced benchmarks on this page are scoped to the United States.

What's the median CPM on Meta right now?

There are no crowdsourced Meta reports yet for the last 30 days. Submit yours to help open this benchmark.

What's the median CPM on Google Ads right now?

There are no crowdsourced Google Ads reports yet for the last 30 days. Submit yours to help open this benchmark.

What's the median CPM on YouTube right now?

There are no crowdsourced YouTube reports yet for the last 30 days. Submit yours to help open this benchmark.

What's the median CPM on LinkedIn right now?

Median LinkedIn CPM over the last 30 days is $60.00 (median CPC $339.00), based on 1 crowdsourced report in the US.

What's the median CPM on TikTok right now?

There are no crowdsourced TikTok reports yet for the last 30 days. Submit yours to help open this benchmark.

What's the median CPM on Amazon Ads right now?

There are no crowdsourced Amazon Ads reports yet for the last 30 days. Submit yours to help open this benchmark.

What's the median CPM on Microsoft Ads right now?

There are no crowdsourced Microsoft Ads reports yet for the last 30 days. Submit yours to help open this benchmark.

What's the median CPM on X (Twitter) right now?

There are no crowdsourced X (Twitter) reports yet for the last 30 days. Submit yours to help open this benchmark.

What's the median CPM on Pinterest right now?

There are no crowdsourced Pinterest reports yet for the last 30 days. Submit yours to help open this benchmark.

What's the median CPM on Snapchat right now?

There are no crowdsourced Snapchat reports yet for the last 30 days. Submit yours to help open this benchmark.

What's the median CPM on Reddit right now?

There are no crowdsourced Reddit reports yet for the last 30 days. Submit yours to help open this benchmark.

What's the median CPM on The Trade Desk right now?

There are no crowdsourced The Trade Desk reports yet for the last 30 days. Submit yours to help open this benchmark.

What's the median CPM on DV360 right now?

There are no crowdsourced DV360 reports yet for the last 30 days. Submit yours to help open this benchmark.

What's the median CPM on Apple Search Ads right now?

There are no crowdsourced Apple Search Ads reports yet for the last 30 days. Submit yours to help open this benchmark.

What's the median CPM on Spotify right now?

There are no crowdsourced Spotify reports yet for the last 30 days. Submit yours to help open this benchmark.

CPM & CPC by platform (US)

Monthly crowdsourced medians by publisher for the six most recently completed calendar months. These tables update on the 1st of each month (August 1, 2026 snapshot · next refresh September 1, 2026).

Meta

US · crowdsourced · completed months

Meta median CPM and CPC for the last six completed months in the United States by platform
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

Google Ads

US · crowdsourced · completed months

Google Ads median CPM and CPC for the last six completed months in the United States by platform
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

YouTube

US · crowdsourced · completed months

YouTube median CPM and CPC for the last six completed months in the United States by platform
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

LinkedIn

US · crowdsourced · completed months

LinkedIn median CPM and CPC for the last six completed months in the United States by platform
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

TikTok

US · crowdsourced · completed months

TikTok median CPM and CPC for the last six completed months in the United States by platform
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

Amazon Ads

US · crowdsourced · completed months

Amazon Ads median CPM and CPC for the last six completed months in the United States by platform
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

Microsoft Ads

US · crowdsourced · completed months

Microsoft Ads median CPM and CPC for the last six completed months in the United States by platform
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

X (Twitter)

US · crowdsourced · completed months

X (Twitter) median CPM and CPC for the last six completed months in the United States by platform
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

Pinterest

US · crowdsourced · completed months

Pinterest median CPM and CPC for the last six completed months in the United States by platform
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

Snapchat

US · crowdsourced · completed months

Snapchat median CPM and CPC for the last six completed months in the United States by platform
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

Reddit

US · crowdsourced · completed months

Reddit median CPM and CPC for the last six completed months in the United States by platform
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

The Trade Desk

US · crowdsourced · completed months

The Trade Desk median CPM and CPC for the last six completed months in the United States by platform
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

DV360

US · crowdsourced · completed months

DV360 median CPM and CPC for the last six completed months in the United States by platform
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

Apple Search Ads

US · crowdsourced · completed months

Apple Search Ads median CPM and CPC for the last six completed months in the United States by platform
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

Spotify

US · crowdsourced · completed months

Spotify median CPM and CPC for the last six completed months in the United States by platform
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

CPM & CPC by industry (US)

Monthly crowdsourced medians by industry for the six most recently completed calendar months. These tables update on the 1st of each month (August 1, 2026 snapshot · next refresh September 1, 2026).

E-commerce

US · crowdsourced · completed months

E-commerce median CPM and CPC for the last six completed months in the United States by industry
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

SaaS / Software

US · crowdsourced · completed months

SaaS / Software median CPM and CPC for the last six completed months in the United States by industry
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

Finance

US · crowdsourced · completed months

Finance median CPM and CPC for the last six completed months in the United States by industry
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

Healthcare

US · crowdsourced · completed months

Healthcare median CPM and CPC for the last six completed months in the United States by industry
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

Education

US · crowdsourced · completed months

Education median CPM and CPC for the last six completed months in the United States by industry
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

Retail

US · crowdsourced · completed months

Retail median CPM and CPC for the last six completed months in the United States by industry
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

Travel

US · crowdsourced · completed months

Travel median CPM and CPC for the last six completed months in the United States by industry
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

Entertainment

US · crowdsourced · completed months

Entertainment median CPM and CPC for the last six completed months in the United States by industry
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

B2B Services

US · crowdsourced · completed months

B2B Services median CPM and CPC for the last six completed months in the United States by industry
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026

Other

US · crowdsourced · completed months

Other median CPM and CPC for the last six completed months in the United States by industry
MonthMedian CPMMedian CPC
Feb 2026
Mar 2026
Apr 2026
May 2026
Jun 2026
Jul 2026